From the listing
About the role
GitLab is the intelligent orchestration platform for DevSecOps, enabling organizations to increase developer productivity, improve operational efficiency, and reduce security risk. More than 50 million registered users and more than 50% of the Fortune 100 trust GitLab to ship better, more secure software faster.
As the Customer Advocacy Lead for APJ, you will celebrate customers and spotlight their achievements, turning GitLab's most successful customers into visible, influential champions. Reporting into the growth marketing organization, you will identify and activate advocates and stories that showcase customer outcomes and support revenue goals across Asia Pacific and Japan.
The Customer Advocacy team helps turn successful customers into influential advocates who drive awareness, trust, and revenue by building strategic relationships and bringing the voice of the customer into everything GitLab does.
What you'll do
- Own the APJ customer story, reference and proof library, and associated pipeline.
- Build and nurture relationships with customer advocates, including senior stakeholders, to identify opportunities for references and case studies.
- Manage the customer advocacy lifecycle including recruitment, coordination, and relationship maintenance.
- Partner with regional and global sales, marketing, and customer success teams to align advocacy with pipeline and retention priorities.
- Define and track program measures such as advocacy participation, reference fulfillment, and pipeline influence.
- Adapt engagement and storytelling approaches to APJ's varied markets and customer contexts.
- Prioritize and coordinate advocacy requests using clear intake, fulfillment, and reporting processes.
What they're looking for
- Experience building or delivering customer advocacy, marketing, or reference programs in enterprise technology or SaaS.
- Strong history of creating impactful customer stories and proof with an advanced understanding of the customer reference lifecycle.
- Track record coordinating across multiple markets with an understanding of considerations for serving APJ customers.
- Excellent communication and relationship-building skills, including the ability to engage with executive stakeholders.
- Strong program management skills to prioritize requests and coordinate details across teams.
- Ability to work autonomously and asynchronously in a fully remote environment.
- Comfort defining and reporting on program performance tied to regional objectives.
From the company page
Gitlab benefits
◉ Remote policy · in their words
“We've scaled as an asynchronous, no-office company that's consistently recognized as a great place to work.”
Pulled from their careers page · verified by Atlas
The hot takeJeff's read on Gitlab
GitLab has put more effort into their employee marketing and policies than 99.99% of the companies we've researched over the years. Seriously, their handbook is absolutely massive.
The ONLY thing that throws me off about them is an unclear statement about their stance on what "work from anywhere" actually means. They say:
"All-remote means that each individual in an organization is empowered to work and live where they are most fulfilled."
But they also say that hey need to have an entity in your home country in order to be hired, so I'd love to know if they have a list of the countries they will hire from.