From the listing
About the role
We're looking for a Demand Generation Marketing Manager who brings a marketer's curiosity and a builder's mindset to the Mid-Market segment. You understand the market we serve and what moves buyers to act while maintaining enthusiasm to solve challenges physical operations organizations face.
You enjoy operating in ambiguity and a fast-paced environment where priorities shift. You are motivated to find solutions to blockers and are always looking for ways to make the next campaign better than the last by questioning assumptions and testing new approaches.
What you'll do
- Plan, execute, and optimize Programmatic ABM and full-funnel demand generation campaigns across mid-market segments.
- Partner with Content Marketing, Customer Marketing, and PMM to map content to the buyer's journey and identify gaps.
- Develop campaign and creative briefs independently, including copy direction, messaging hierarchy, and design inputs.
- Manage end-to-end setup, targeting, launch, and performance tracking for webinars, sales plays, and direct mail.
- Collaborate with SDRs, AEs, and sales leadership to align marketing campaigns with outbound and inbound motions.
- Leverage AI tools and agentic workflows to accelerate campaign personalization and insight generation.
- Monitor campaign performance and pipeline contribution against goals, identifying trends and risks.
- Enable sales teams by providing targeting direction, messaging, and enablement materials for active campaigns.
What they're looking for
- 5+ years of experience in B2B demand generation, campaign management, or growth marketing.
- Proven track record of executing multi-channel demand generation campaigns that drive measurable pipeline.
- Hands-on experience with ABM strategies, including 1:Few and 1:Many motions.
- Experience partnering with sales teams (SDRs, AEs) to align marketing with sales priorities.
- Working knowledge of Salesforce and Marketo.
- Proficiency in analyzing campaign performance data in Excel/Google Sheets and Tableau.
- Strong project management skills with experience in Asana or equivalent tools.
- Experience with Outreach and Sendoso.
Nice to have
- Experience with Glean and Clay.
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Benefits
Work from anywhereComprehensive benefitsWorkspace stipendRetirementPaid holidaysPaid parental leave