From the listing
About the role
This is a strategic growth-marketing role that independently identifies and frames opportunities, develops journey strategy and customer experience, and recommends the tactics needed to move customers forward in their journey. The role operates within Lifecycle’s broader architecture and partners with Campaign Ops/MOps for technical execution.
What you'll do
- Own strategy, requirements, performance, and optimization for prioritized revenue-facing lifecycle motions including PLG, PQL conversion, cross-sell, and expansion.
- Identify and frame customer growth opportunities using customer, product, and performance insights.
- Define the journey strategy, customer experience, messaging, audience, sequencing, and success measures for assigned motions.
- Lead alignment across PMM, Product, Sales, and Legal on campaign timing, eligibility, and follow-up.
- Translate approved journey strategy into clear requirements and acceptance criteria for Campaign Ops.
- Define and track success metrics including attach rate, trial rates, and pipeline influence.
- Execute a test-and-learn approach across audiences, copy, offers, and triggers with a growth mindset.
- Use AI and automation to accelerate drafting, reporting, and routine tasks.
What they're looking for
- 4-6 years of experience in email, CRM, and/or lifecycle marketing.
- At least 2+ years of B2B experience.
- Proven experience owning conversion, cross-sell, expansion, or PLG motions against revenue and pipeline goals.
- Working knowledge of digital marketing technologies including CRMs, pixel tracking, and attribution.
- Strong communication skills and the ability to present data-driven insights to leadership.
- Ability to turn ambiguity into a clear plan and operate with a high degree of autonomy.
- Bachelor's degree in marketing, business, or related field.
Nice to have
- Experience in SaaS or enterprise software.
- Experience with Marketo, SFDC, and Pendo.
Members-only role.
Anything that names the company is hidden. Unlock this job for the company, the full listing and the apply link.
From the company page
Benefits
Work from anywhereComprehensive benefitsWorkspace stipendRetirementPaid holidaysPaid parental leave