From the listing
About the role
The Lead Partner Marketing Manager will build a scalable engine to create demand and pipeline through the partner ecosystem. This high-autonomy individual-contributor role involves designing and executing programs that market to, with, and through partners while turning strategy into repeatable go-to-market motions.
What you'll do
- Design, orchestrate, execute, and measure partner marketing programs across the ecosystem.
- Own and allocate the partner marketing budget, including co-marketing and MDF.
- Develop partner segmentation, positioning, messaging, and repeatable operating models.
- Establish credible reporting for partner-sourced and influenced pipeline and program ROI.
- Apply AI and automation processes to improve segmentation, program development, and execution.
- Align Channel, Demand Generation, Product Marketing, and Sales around integrated plans.
What they're looking for
- Demonstrated ownership of measurable partner or ecosystem marketing programs.
- Ability to connect marketing activity to sourced or influenced pipeline and explain attribution.
- Experience managing a program portfolio and making evidence-based choices on strategy.
- AI-native working style with evidence of rebuilding marketing workflows around AI.
- Comfort operating independently in a fully remote, asynchronous environment.
- Reliable home internet connection and fluency in written and spoken English.
Nice to have
- Experience in B2B SaaS, HR technology, or global employment ecosystems.
- Experience marketing with technology partners.
- Experience building a partner marketing function or measurement model from an early stage.
- Familiarity with PRM, marketing automation, CRM, and analytics tools.
- Experience supporting global programs across regions and time zones.
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Benefits
Work from anywhere20+ vacation daysWorkspace stipendHealth & wellness stipendPaid parental leaveAsynchronous work