From the listing
About the role
Spring Health is seeking a Vice President of Product Marketing to develop and execute a comprehensive product marketing strategy that aligns with the company's business objectives and growth targets.
The role involves partnering closely with the CxO and broader extended leadership team to position the company for future horizons and new audiences while building brand credibility.
What you'll do
- Develop and execute a comprehensive product marketing strategy that aligns with business objectives and growth targets.
- Partner with the CxO and extended leadership team to position the company for new audiences and horizons.
- Lead and develop a team of product marketers across positioning, enablement, competitive intelligence, market research, and operations.
- Conduct thorough market research and competitive analysis to identify opportunities, trends, and potential threats in the mental health sector.
- Define and communicate the unique value proposition of our products ensuring compelling messaging across all channels.
- Lead the development and execution of go-to-market plans for new product launches.
What they're looking for
- Experience in product marketing strategy and execution.
- Ability to lead and develop a team across various functions including enablement and market research.
- Expertise in market research and competitive analysis within the mental health sector.
- Proven track record in defining value propositions and messaging.
- Experience leading go-to-market plans for new product launches.
From the company page
Spring Health benefits
◉ Remote policy · in their words
“Your team members can be found in almost all time zones across the nation. You thrive when given the flexibility to work from home, and we'll also give you the tools and support you need to be successful.”
Pulled from their careers page · verified by Atlas
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