From the listing
About the role
Senior Copywriter, Brand
Fintech, Tech, Financial Services
Empower is a financial technology company that provides various financial services aimed at improving the financial well-being of its users. They're like the financial fairy godmother, swooping in to boost anyone's money game.
What you'll do
- Create brand copy that's clever without being try-hard, warm without being generic, and plain-spoken without being dull.
- Generate the big idea and develop it from the central creative platform to the headlines, scripts, and executional details that make a campaign feel whole.
- Lead long-form narrative projects across touch points, campaign narratives, and scripts that build trust, clarity, and emotional connection with our audience.
- Write direct response copy for ads, email, and performance channels that converts without sounding like it's trying to.
- Design and refine AI-assisted copy workflows, writing prompts, style guides, and frameworks that help stay on-brand while producing great work at scale.
- Work hand-in-hand with designers on campaign concepting and brand development to ensure writing and design move together.
- Shape how we develop creative standards, review work, and push the bar higher.
- Make financial language feel human through clear, emotionally intelligent writing that helps people feel seen, respected, and confident.
What they're looking for
- A genuine creative point of view and distinctive writing voice developed over the course of your career.
- Think strategically, generate strong creative platforms, and develop a central concept across channels and formats without losing what made it good.
- Experience working on brand identity or rebrand projects, capturing a company's spirit in language and holding it consistently across every touchpoint.
- Ability to write a 12-word tagline and a 1,200-word brand story with equal confidence, knowing when each is right.
- Understand how to write for direct response channels, including the rhythms, clarity requirements, and accountability to outcomes, without sacrificing voice.
- Ability to document what makes writing work and build frameworks that help others write better, including AI-assisted tools.
- Thrive in creative feedback loops, take critique as fuel, and be as invested in the team's work as your own.
- Ability to walk a room through a creative rationale and make people feel the rightness of a choice, not just understand it.
- Agency and/or in-house experience navigating real-world timelines, stakeholders, and constraints without compromising on quality.
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Benefits
Work from anywhereComprehensive benefitsWorkspace stipendEquity in companyPaid retreatsAsynchronous work