From the listing
About the role
The role involves defining metrics, measuring channel performance, developing reports, building models, and performing in-depth diagnostic analysis to drive real business impact. You will partner closely with business analysts to connect marketing insights with the broader revenue picture.
What you'll do
- Analyze data, build models, test hypotheses, and create Tableau reports and SQL scripts to inform marketing decisions.
- Build, own, and maintain marketing data infrastructure, integrating platforms like Google Analytics and Google Ads.
- Rapidly assess and integrate marketing data from newly acquired companies, establishing tracking and attribution.
- Measure and diagnose paid advertising performance across channels, analyzing CAC, funnel conversion, ROAS, and LTV.
- Define holistic metrics aligned with company strategy, including consistent definitions of LTV and payback across businesses.
- Map marketing processes and channel journeys to corresponding data flows across acquisition and revenue generation.
- Leverage Generative AI tools to accelerate analysis and automate reporting workflows.
What they're looking for
- Bachelor’s degree.
- 3+ years of experience in data analysis, analytics, or business intelligence, with a focus on marketing analytics.
- Experience analyzing paid advertising performance and translating it into metrics like LTV, CAC, and ROAS.
- Experience building or owning marketing data infrastructure (tracking, attribution, data pipelines).
- Strong background in math, science, finance, engineering, or statistics.
- Proficiency in SQL.
- Experience with BI tools such as Tableau, Qlik, or PowerBI.
- Hands-on experience using Generative AI tools like Claude, Gemini, or ChatGPT.
- Outstanding written and verbal communication skills in English.
Nice to have
- Advanced degrees and/or MBA.
- Experience with R, Python, or MATLAB.
- Working knowledge of probability and statistics.
- Experience with process improvement.
- Experience in a startup, early-stage business, or M&A integration environment.
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Benefits
Work from anywherePaid sabbaticals