From the listing
About the role
We're looking for a Growth Marketer, Retention to execute high-impact lifecycle marketing initiatives across Email, SMS, Push Notifications, and WhatsApp, own the operational quality of our lifecycle marketing, and drive measurable impact from day one.
You'll join a remote-first team that moves fast, experiments constantly, and operates at a scale few e-commerce companies can match.
What you'll do
- Execute lifecycle marketing campaigns and automated customer journeys across Email, SMS, Push Notifications, and WhatsApp.
- Build, launch, and optimize CRM campaigns/Broadcast directly inside Klaviyo.
- Ensure every campaign and flow is properly segmented, personalized, QA'd, scheduled, and compliant before it goes live.
- Set up and maintain core automated journeys: cart abandonment, product/browse abandonment, post-purchase/post-delivery sequences, win-back programs, welcome series, reactivation flows, and cross-sell/upsell sequences. Understand the why behind each flow's architecture.
- Audit existing flows and broadcast setups regularly using AI tools and your own judgment to identify inefficiencies, broken logic, outdated content, missing segments, or underperforming elements. Propose and implement improvements.
- Run A/B and multivariate tests on subject lines, content, send times, offers, segmentation, and flow logic. Track results, document learnings, and apply them to future campaigns.
- Build and refine audience segments using behavioral, transactional, and lifecycle data. Understand how segmentation directly affects deliverability, engagement, and revenue.
- Set up dynamic content, conditional logic, and personalization rules within Klaviyo to increase relevance and conversion across campaigns and flows.
- Analyze campaign and flow performance, including conversion, revenue per recipient, and how results connect to actual customer behavior and business outcomes. Identify actionable insights and recommend optimizations based on data.
- Collaborate with senior retention strategists, designers, copywriters, and data teams to ensure campaigns are strategically aligned and creatively strong.
- Identify process improvements in how we build, test, launch, and report on campaigns.
- Stay current on Klaviyo platform capabilities, new features, deliverability best practices, and industry trends in e-commerce lifecycle marketing.
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Benefits
Work from anywhereWorkspace stipendHealth & wellness stipendPaid learning stipendsPaid parental leave<20 vacation days