From the listing
About the role
The role involves leading Email, SMS, Push Notifications, and WhatsApp channels to design the end-to-end returning customer journey.
What you'll do
- Design end-to-end returning customer journeys, including Welcome, transactional, Winback, and Sunset strategies.
- Build an integrated multi-channel strategy to increase engagement and repurchase while reducing channel overlap, fatigue, and unsubscribes.
- Define quarterly OKRs and retention roadmaps, identifying and prioritizing initiatives with the greatest business impact.
- Own retention performance metrics including revenue, conversion, repurchase, and LTV/CAC.
- Lead experimentation and optimization using customer behavior, testing, and competitor insights.
- Drive cross-functional execution with Data Science, Creative, IT, and Growth teams.
What they're looking for
- Experience leading Email, SMS, Push Notifications, and WhatsApp channels.
- Ability to turn data into clear opportunities and actions.
- Experience in cross-functional execution and removing blockers.
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Benefits
Work from anywhereWorkspace stipendHealth & wellness stipendPaid learning stipendsPaid parental leave<20 vacation days